The Future of Equine Asset Digitization Starts Today.

Secure and Transparent Equine Asset Tokenization, Verification, and Traceability on the Blockchain
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Our Mission

"The EquineChain was created to foster a more transparent horse-trading marketplace on the Ethereum blockchain. Through the power of this technology there is an ability to effectively document, track, and verify all horses’ histories, not just those of a certain pedigree. Horses and livestock will now be able to tell us their stories in an unprecedented way."
Dale Johnson
EquineChain Founder & CEO
  • Provide those in the equestrian and greater livestock spaces with a practical solution that grants the ability to digitally represent, manage, and transfer assets in the form of ERC721 non-fungible tokens (NFTs) on the blockchain.
  • Facilitate a secure decentralized, user-owned, peer-to-peer (P2P) asset exchange environment that prioritizes traceability, veracity, and transparency.
  • Improve the flow of asset lifecycle Information and methods of record keeping by way of decentralized interplanetary files systems (IPFS), decentralized autonomous livestock registries (DALRs) and digital wallet collections.

A Practical Application of Blockchain Technology Impacting a Number
Interrelated Marketplace Segments

Breeders
Setup, track, and receive credit and royalties throughout the life of the asset.
Buyers & Seller
An unparalleled trustless marketplace that allows for seamless asset exchange verification, genealogical tracing and more.
Veterinarians
Securely store, update, and and transfer medical records between multiple parties digitally.
Auctions
Breeding, training, and exchange transparency allowing for fairer more holistic valuations.
Registries & Assoc
Reliably track and evaluate the life and career performance of existing and potential assets.
Govs & NGOs
Create and maintain horse passports, catalog wild breeds in alignment with conservation efforts, and fulfill ownership requests to governing bodies upon request.
How it Works

A Simple and Secure Solution to Digitize and Verify your Equine Assets

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Deploy a Contract. Digitally brand new equine assets contracts using the proprietary EquineChain Dapp.
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Mint Equine Assets as NFTs. Produce a unique digital brand that identifying key characteristics and ownership using the proprietary Dapp.
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Store, track and Transfer. Manage rights, verify pedigrees, and life events of assets via digital wallets and decentralized livestock registries (DLSRs).
Impact

Organizing an Ambiguous and Fragmented  Marketplace

Improved ownership verification using digital wallets and decentralized livestock registries (DLSRs)

Improved Genealogical Tracing

Holistic valuations

Improved lifecycle tracking of domestic and wild breeds

Immutable, secure, and readily available digitized documentation

Fraud prevention

Insurance Assessments

Our Team
Dale Johnson
Founder CEO and Technologist
Nate VanNortwick
Marketing and Blockchain Research
Michelle Serna
Product and Development
Mame-Yaa Bonsu
Business Strategy Advisor
John Narraway
Web3 Startup and Technology Advisor
Lisa Diersen
Equine and Livestock Advocacy Advisor
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